CV créé le :
11/09/2011
CV modifié le :
07/04/2023
Dernière connexion :
07/04/2023
Coordonnées
*********
********
Adresse :
** *** *******
Laveno-Mombello
Email :
*****.********@*****.***
Port. :
*************
|
Footwear and Apparel International Company PR & Influencer Manager Reebok, Sénior
Référence : 620733
Expériences Professionnelles
|
avr. 2022
|
Footwear and Apparel International Company PR & Influencer Manager Reebok
|
|
|
|
|
adidas (Milan)
|
* Develop the annual digital marketing calendar in cooperation with BU & Brand Activation and ensure
activities included in Brand Communication calendar
* Lead the development of strategies to grow the CRM database, improve the communication across all
consumer touch points (ecom/Retail Marketing, SNS, Grassroot, PR event) in the Market
* Work closely with BU Brand Communication and agencies to create digital contents in accordance with BU
and Brand strategies
* Be the key touch point for all digital trends
* Manage PR Team and PR Showroom
* Plan and manage the budget for PR events and influencers activation
* Lead product and corporate media relations to maximize print/online coverage
* Identify the correct influencer roaster in order to create hype on new launches through dedicated product
seeding
* Maintain key relationships and create synergies with European & Global teams and partners
|
|
|
oct. 2018
avr. 2022
|
Press Office Manager
|
|
|
|
|
Eberhard & Co. (Milan) Swiss Watch Company
|
* establish PR Communication objectives in line with the strategy to garner regular press coverage on
relevant media titles
* Organize and manage events (car races sponsorships, press days, press conference for launches, dealers
meetings) dedicated to media and customers
* Manage organization and coordination of photo shootings for the realization of social media contents
|
|
|
août 2017
juin 2018
|
Marketing Activation Manager Retail & Franchise
|
|
|
|
|
adidas (Milan
|
* Coordinate Marketing Activation team (5 people) , setting priorities and ensure performance and results in
order to achieve market targets and grow business
* Handle the budget for all Franchise and Own Retail concept stores, monitoring correct allocation, planning
and cost saving approach
* Drive a flawless execution of Retail Marketing campaigns, impactful activations and Instore Communication
tools for Sport Performance & Originals stores and Factory Outlets following European guidelines
* Ensure a successful marketing activation plan for new store openings to drive engagement, organizing
consumer events (for example adidas Brand Center and Originals flagship)
* Brief, negotiate and provide guidance to local agencies and suppliers for the realization of instore events
* Set and analyse retail KPI's, in particular Traffic, Conversion, NPS, Net Sales
* Lead the alignment with local teams (Brand Communication, Trade Marketing, Sports Marketing, Newsroom,
Visual Merchandising, Sales) ensuring synergies and developing a common framework to deliver the key
brand messages and work closely with Europe & Global stakeholders
|
|
|
juin 2016
août 2017
|
Social Digital PR Manager Reebok
|
|
|
|
|
adidas (Milan
|
* Lead the integrated communication and CRM plans following Brand Marketing strategy & Sales objectives,
including content and storytelling framework and collaborate in the Brand Campaigns implementation
* Manage PR Team (2 people) and PR Showroom
* Plan and manage the budget for PR & Social Reebok
* Lead product and corporate media relations to maximize strategic coverage to national and regional print
and broadcast outlets and increase the sample requests
* Develop plans to implement the Entertainment and Influencer Marketing (EIM) strategy through dedicated
product seeding
* Drive effective media key initiatives (for example press days and product launch events) and special projects
(as the innovative #ourclassicyourdesign contest) striving to innovate
* Develop local digital materials and contents (as collection photo shooting) working along with agencies and
media partnership for activating campaigns on owned channels, including influencers involvement
* Oversee social posting plans on local channels (Facebook, Instagram, Twitter)
* Create internal communication materials (ex. newsletters, reports, internal website)
* Maintain key relationships and create synergies with European & Global teams and partners, contribute
positively to the Marketing team, sharing best PR practices to boost stakeholder engagement
|
|
|
nov. 2013
mai 2016
|
PR & Advertising Manager
|
|
|
|
|
Immagine Quattro (Milan)
|
Fashion and Design Communication agency. Clients managed: Converse, Arketipo Firenze, Cattelan Italia, Chervò, RV
Roncato, Cisalfa Intersport
PR & Advertising Manager
* Manage advertising budget and creation of media plans (magazines, web, radio and tv) for Italy and
worldwide
* Drive Italian & International corporate and product media relations and activities seeking high level
placements in print, broadcast and online media to maximize brand exposure in key markets
* Handle and own projects and key initiatives (for example store openings, convention)
* Manage organization and coordination of photo shootings for the realization of adv campaigns & PR
materials
|
|
|
oct. 2011
oct. 2013
|
Corporate Communication agency
|
|
|
|
|
Klaus Davi & Co (Milan)
|
Piquadro, Nicole Spose, Hotel Byron
PR & Media Relations Manager
* Develop communication strategies for an institutional media accreditation of the company spoke person in
order to boost the company awareness
* Manage Corporate and product communication addressed to on line and off line media, opinion leaders,
celebrities, TV, social media, building reputation to ensure and strengthening the positioning on the targeted
media
* Contribute as project leader for events (for example press conferences, fashion shows, press trips)
* Crisis management involving the major stakeholders in order to advise on strategic communication issues
* Organize interviews and VIP endorsement, identify comarketing opportunities
|
|
|
mai 2010
oct. 2011
|
|
|
|
|
|
Studio Anna Orioles (Milan)
|
Sportswear Communication agency. Clients managed: Pepe Jeans London, Blauer, C.P. Company, ReHash
PR & Communication Specialist
* Lead product and corporate media relations (thanks to an important network of local and national
online/offline magazines and newspapers) to leverage product visibility, ROI evaluation and report
* Oversee the realization of media plans (magazines, web, radio and tv)
* Organize and participate to events, tradeshows (as Pitti Immagine) and press days
* Organize free product placements activity concerning TV/movie/advertising productions
* Support the management of the showroom for sample requests
|
|
|
janv. 2009
avr. 2010
|
Watch company with own and product licensing
|
|
|
|
|
Lorenz (Milan)
|
PR Specialist (product and corporate media relations, internal communication and support to the
marketing manager)
|
|
Diplômes et formations
|
juin 2019
|
From October 2018 to February; Advanced Course in Digital Media Management Main topics: Digital Media Planning, Social Media Management, SEO, SEM, Goo
- BAC+3
|
|
|
|
|
Università degli Studi di Milano
|
|
|
sept. 2006
juin 2008
|
Master Degree in History of Art
- BAC+3
|
|
|
|
|
Università degli Studi di Milano
|
|
|
sept. 2002
juin 2006
|
Bachelor in Literature
- BAC+3
|
|
|
|
|
Università degli Studi di Milano
|
|
|
sept. 1998
juin 2002
|
Scientific High school Diploma
|
|
|
|
|
Liceo Scientifico Statale "V. Sereni" Luino (Varese)
|
|
Compétences
fashion, watches, food, in execution, CRM, database, ecom/Retail Marketing, SNS, Grassroot, social media, broadcast, EIM, innovative #, Facebook, Instagram, Twitter, Martini, Italian native, full, Excel, Microsoft Word, Microsoft PowerPoint, Adobe Acrobat
Compétences linguistiques
Centres d'intérêts
reading, running, swimming, tennis, pilates, Association, member, data
|
Important
|
CV actualisé il y a plus de 6 mois, certaines informations peuvent ne pas être à jour.
|
|